
Hi, I'm Luisa
I have over 15 years of experience in product management, product marketing, and data-driven product strategy. My career has been dedicated to launching innovative products, building high-performing teams, and scaling organizations in the data software and AI/ML sectors.
Current Work
I'm the founder of AINovva, where I'm building context-aware AI solutions for busy professionals. Our flagship product, A.I.Fred, acts as an AI work assistant that helps people manage the mental overhead of constantly switching between emails, meetings, and projects. A.I.Fred provides intelligent relationship management, context-aware daily planning, and proactive workflow assistance to help professionals stay on top of what matters most.
At AINovva, I focus on creating sustainable AI solutions that align with business outcomes and user values. My approach emphasizes building "enough" rather than scaling at all costs—delivering meaningful impact while maintaining work-life balance and ethical AI practices.
Expertise & Background
My expertise spans the complete journey from early-stage development to product-market fit and sustainable scaling, with deep AI knowledge across health tech, fintech, and ag tech. I've built a proven track record guiding startups through market success and maintain strategic networks in Boston and West Coast tech communities.
Thought Leadership
I regularly share insights on practical AI implementation and product strategy through my newsletter "Practical AI by AINovva" and various speaking engagements. My writing focuses on no-BS, practical guidance for builders, founders, and technical leaders who want to move beyond AI basics to real-world applications.
Philosophy
I believe in building AI that serves people, not the other way around. My work emphasizes creating technology that reduces cognitive load and enhances human capability while maintaining transparency, safety, and ethical considerations throughout the development process.